Customer service needs to continually follow and enable new marketing initiatives – new products are launched, new bundles are created, new fulfillment partners are selected. Each puts a strain on the customer service organization, as processes must be redesigned, implemented in IT and then rolled out. By more closely aligning the delivery of IT to users in customer service with your business needs, enterprise mashups remove much of the friction in this process and frees up the business to compete more effectively.

Enterprise mashups and UI services allow organizations to cope with system and process change in a stuctured and managed fashion without having to turn to unmanaged "guerrilla" applications

• Make a change to the user interface supporting a particular customer service function once and the effect will be seen by users of each mashup that includes it, with no additional effort.
• Compose applications and services to support new products and features into channel specific user interfaces with minimum disruption.
• Accommodate changes at the individual user group level (such as the way the call centre agents work) from development teams working in the business without needing long, central IT driven changes.

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Enable consistent multi-channel interactions	Enable outsourcing and partnering